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novaali.

About us

A photo lab for the decade that never really left

Novaali started with a shoebox of our parents' old prints: laser backdrops, soft-focus glamour, harsh flash and that orange date stamp. We wanted everyone to be able to step into those pictures.

The Novaali retro photo studio

What we do

Novaali is an online 1980s photo generator. You upload a selfie, choose a style, and our AI pipeline rebuilds the photo the way it would have been shot in the 1980s: the hair, the clothes, the lighting, the backdrop and the film itself.

Every image we create is a piece of AI-generated artwork. It is made for nostalgia, fun, gifts and creative projects, and it is clearly not a real photograph from the past.

We are a small, remote team of photographers, designers and engineers who care about doing this responsibly, with clear rules on consent and privacy.

What we believe

Authentic, not a filter

We study real 1980s photographs, from yearbooks and mall studios to camcorders and vacation film, and build every style around the details that make them feel real.

Consent first

Novaali is for photos of yourself or adults who have agreed to it. We block sexual content and photos of minors, and we act quickly on abuse reports.

Your photos stay yours

Uploads are deleted within 24 hours, results after 30 days. We don't sell photos and we don't train AI models on them.

Honest pricing

Clear prices in US dollars, free previews before you pay, one-time packs that never renew and subscriptions you can cancel online.

Inside the lab

A retro Novaali photo booth
80s prints and a Novaali photo lab envelope
Novaali 80 film canister
A CRT television with a Novaali memories tape
Novaali printed 80s portraits in a mailer box

Company information

Operator
Novaali
Website
novaali.shop
Customer support
support@novaali.shop
Contact us
Novaali photo lab envelope with 80s prints

Novaali photo lab

Ready to see yourself in 1985?

Upload a selfie, choose a style and get your first 80s photos free. No card required.